How You Do EVERYTHING You Do Creates A Brand…..

Did you know that you have a brand in the world and at your work?   Yep.    There is a consensus as to how people think about you.  Do you know what it is?

Every single thing you do………how you show up to work, how you respond to email, if you’re timely on communication, if you’re organized, if you’re a team player, if you say things you’re gonna do but don’t do them………..they all contribute to your brand.

One thing I have always tried to do is do the easy things well to enhance my brand.

Return calls quick.
Be all over my email and text.
Show up to meetings on time.
Dress nice.

These all cost zero.    They are all just choices if you want to have a great brand.

I have worked at a number of other big companies and the influence the leaders had on me is long lasting.    One of the companies I’m an investor in has a motto that “we work 25/8”.     When they interview key hires they tell them that.   They lay the ground work that if you aren’t all over your business all the time…….you ain’t gonna make it there.   Why do I tell you guys this?    Everything is a choice.   I see people reply to emails from noon the day before the next morning……….it’s almost as if they are waving their arms around in the air and saying “look at me, I didn’t look at the email on my phone, it’s in my pocket for 18 hours”.  No bueno.

Similarly, I get to talk to a lot of clients about their experiences………one of the first things they almost ALWAYS say to me is “so and so called me or emailed me back right away all the time, it was great”…………….or…………”so and so didn’t really get back to me that quick, was sort of annoying”.

You picking up what I’m laying down?   Being great involves a lot of things.   Checking your communication helps you become great.

Now a lot of people will give you some really solid BS………..”I don’t let email control my life”………..I’ve heard it 500 times from 500 different people……..and I understand that just being on email all the time isn’t what business is about………..but wow what a great advancement for groups to communicate things without having to all get together all the time.   And not only that……..but being current shows you care.     For me personally, when I send something out today, I like to finish it or make big progress the SAME DAY.  Why?  Cause I have so much I have to balance.  Somebody who responds tomorrow most likely just gets deleted cause we have already decided.

Now some other people will say “I just get too many emails to stay current”……….to me that’s code for I don’t know how to manage my day and grow to the next level.   There are MILLIONS of people who get more emails than me or you and they do great with it cause they have set aside time and taught themselves how.

I am a big believer in trying to be great at everything that is important.   And if you want to tell me that being great on email and being organized and current isn’t important………..that’s just not how top companies think about the world from a leadership level……now they let the people that aren’t important get away with more of that………but not at the top as leaders.   And doesn’t everyone want to do everything aspiring to be at the top?

Just a little Sunday thought to help you grow another inch and get better.

Take your craft seriously.  Your craft is service.  In any area.

DHall

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