How You Do EVERYTHING You Do Creates A Brand…..

Did you know that you have a brand in the world and at your work?   Yep.    There is a consensus as to how people think about you.  Do you know what it is?

Every single thing you do………how you show up to work, how you respond to email, if you’re timely on communication, if you’re organized, if you’re a team player, if you say things you’re gonna do but don’t do them………..they all contribute to your brand.

One thing I have always tried to do is do the easy things well to enhance my brand.

Return calls quick.
Be all over my email and text.
Show up to meetings on time.
Dress nice.

These all cost zero.    They are all just choices if you want to have a great brand.

I have worked at a number of other big companies and the influence the leaders had on me is long lasting.    One of the companies I’m an investor in has a motto that “we work 25/8”.     When they interview key hires they tell them that.   They lay the ground work that if you aren’t all over your business all the time…….you ain’t gonna make it there.   Why do I tell you guys this?    Everything is a choice.   I see people reply to emails from noon the day before the next morning……….it’s almost as if they are waving their arms around in the air and saying “look at me, I didn’t look at the email on my phone, it’s in my pocket for 18 hours”.  No bueno.

Similarly, I get to talk to a lot of clients about their experiences………one of the first things they almost ALWAYS say to me is “so and so called me or emailed me back right away all the time, it was great”…………….or…………”so and so didn’t really get back to me that quick, was sort of annoying”.

You picking up what I’m laying down?   Being great involves a lot of things.   Checking your communication helps you become great.

Now a lot of people will give you some really solid BS………..”I don’t let email control my life”………..I’ve heard it 500 times from 500 different people……..and I understand that just being on email all the time isn’t what business is about………..but wow what a great advancement for groups to communicate things without having to all get together all the time.   And not only that……..but being current shows you care.     For me personally, when I send something out today, I like to finish it or make big progress the SAME DAY.  Why?  Cause I have so much I have to balance.  Somebody who responds tomorrow most likely just gets deleted cause we have already decided.

Now some other people will say “I just get too many emails to stay current”……….to me that’s code for I don’t know how to manage my day and grow to the next level.   There are MILLIONS of people who get more emails than me or you and they do great with it cause they have set aside time and taught themselves how.

I am a big believer in trying to be great at everything that is important.   And if you want to tell me that being great on email and being organized and current isn’t important………..that’s just not how top companies think about the world from a leadership level……now they let the people that aren’t important get away with more of that………but not at the top as leaders.   And doesn’t everyone want to do everything aspiring to be at the top?

Just a little Sunday thought to help you grow another inch and get better.

Take your craft seriously.  Your craft is service.  In any area.

DHall

Superbowl Sunday, High Achievers, Commercials, and Silence

This week’s edition of what goes thru my head is a bit fragmented……..but that’s ok……cause even fragments if communicated correctly can be helpful and entertaining.

So it’s Super Bowl Sunday…………Pats vs. Rams……….I have no dog in this fight but of course I’ll watch and enjoy………..in silence……..yes silence……..and it’s so great.  For the last 11 years I’ve watched the Super Bowl on my own……….I enjoy the game and love to see the new commercials.  I never understood why some dope at a party thought I would rather hear his opinion on most anything rather than listening to the commentators during the game and for sure hearing the commercials.    It’s always been odd to me that others don’t feel that way.

One very interesting thing I’ve noticed as I’ve gotten older that people do is Monday is now a day you can come in late “cause it was Super Bowl Sunday”.   Wait?  What?  Is this a thing now?    There was a game on, it was a Sunday, so I got blitzed and I can’t get to work on time.    This is actually a bit of a good thing.  It gives employers an opportunity to delineate between high and low achievers.   I don’t know too many high achievers that think Monday morning is sort of optional after the game………but whoa doggy those low achievers………they are gonna be all over that.   Leaders and business owners………keep an eye on this Monday morning as it may help you to figure out who’s who in your zoo.

So on to the game………..Tom Brady is a Michigan dude……and so am I……….so I’m probably rooting a bit for the old man.   41 years old and playing in the Super Bowl as the QB?   Sort of insane and a story that will certainly get much attention and deservedly so.    That’s quite an accomplishment.   9 Super Bowl’s this guy has been to?     Tom Brady is still playing in Super Bowls in his 40s because of his obsession and strong control over his daily habits, strict eating and workout regimen and just flat out discipline. Talk about a high achiever. Tom Brady doesn’t get blitzed on the weekend, he doesn’t take a day off from working on his craft, he certainly doesn’t throw in the towel after playing in 8 Super Bowls.  He works his ass off to make it to the next one.  That’s really an incredible accomplishment.

Don’t think Tom would be showing up late on Monday morning if he were at a Super Bowl party Sunday night.

On to the commercials……..my favorite part………..a 30 second ad costs 5 million bucks.  Talk about “hey marketing we better get this right”……..what a stage to be able to tell more people than you ever could about your product and what it stands for.    Sometimes the ads make no sense.   Oftentimes they tell a story.   And much like this blog……..they can be fragmented but if communicated well can be entertaining.

Happy Super Bowl Sunday.

D.Hall